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CV

Professional Summary

A versatile Communications Strategist with 8+ years of experience forging media partnerships, seizing PR opportunities, and writing engaging articles for diverse clients. Blends digital, print, and traditional media expertise to showcase clients
via prominent news outlets. Interfaces with technical clients to promote their products & services and position them as industry leaders. Seeking the next professional challenge as a professional who creates immersive content and devises editorial strategies that enables an organization to achieve their strategic objectives.

Skills

Facebook Creative Suite  WordPress     Microsoft Office    Google Suite 
Cision    Muckrack    Canva    Facebook Business Manager   Slack   Trello

Work Experience

April 2024-Present

Content Creator, Miller Integrated Marketing

  • Designing carousels, reels, static posts, and other visual assets to generate engagement and spark thought-provoking online discussions for Mission 34, a nonprofit dedicated to mental health awareness & suicide prevention.

April 2024-Present

Account Executive, RJ Communications

  • Executing strategies for a MarComs boutique's healthcare clients, enabling them to embrace influencer marketing to raise awareness of diseases, treatments, and preventative techniques.

  • Proofreading & editing editorial assets, contracts, social media captions, and other resources.

  • Composed the communications plan for the US Dept. of Commerce's Minority Business Development Agency, encompassing paid & earned media to promote its MED Week.

June 2021-September 2021

Contributing Writer, The Soulhaus™

  • Conceiving, pitching, and writing articles for a lifestyle magazine documenting the modern-day Black creative renaissance.

  • Showcased creatives' wardrobes and linked to eCommerce sites where readers can purchase individual pieces in a feature on how plus-sized women express themselves through affordably priced vibrant & eclectic clothing.

Work Experience
(cont.)

October 2022-July 2023

Media Coach (Publicist), Media Minefield

  • Wrote articles and thought leadership pieces for financial services executives as a trusted PR & brand strategy advisor.

  • Secured coverage with CBS, KNPR, ABC, NBC, and other outlets and built partnerships with journalists & producers.

  • Identified mutually beneficial cross-promotion opportunities with clients, journalists, and outlets nationwide.

  • Coached technical stakeholders to communicate effectively in media appearances and other engagements.

  • Repurposed segments for social media with thoughtful captions to spark engagement.

October 2021-May 2022

Public Relations Intern, Jane Owen PR & w/sara PR

  • Boosted the online visibility of cosmetic products, lifestyle brands, and fashion lines for conscious consumers.

  • Assembled media lists with Muckrack & Cision.

  • Partnered with press contacts & influencers to propel messaging to wider audiences.

  • Submitted client bids for awards, features, and product placements.

  • Advocated for emerging products such as high-end beverages when pitching them to publications.

  • Wrote press releases, pitches, articles, and promotional content used to drive exposure.

June 2021-September 2021

Talent Relations & Marketing Intern, Blisser

  • Wrote and edited blog posts, press releases, and articles for a philanthropic video-sharing startup that allows customers to purchase
    customized messages from public figures.

  • Oversaw administrative logistics on behalf of the CTO to streamline their workflow and by drafting meeting notes.

  • Conducted market research to examine the strengths and weaknesses of competitors and incorporating findings into brand positioning
    strategies.

  • Assembled a detailed list of impact-driven public figures for potential collaboration.

Work Experience
(cont.)

February 2021-May 2021

PR Intern, MintPrint LLC

  • Increased social media engagement for MintPrint LLC, an advertising and graphic design firm, and their assorted clients.

  • Created images and copy that are utilized for the Instagram and Pinterest of the company’s publication, Carolina Bulletin.

  • Wrote articles with the goal of promoting the company’s clients.

November 2020-September 2021

Social Media Strategist, Nifty This

  • Created, published, and promoted content for the Instagram and Pinterest of Nifty This, an online retail startup, increasing engagement, reach, and follows.

  • Advised the founder and CEO on how to further manage and promote the company digitally by way of user-generated content and paid promotion, resulting in increased engagement.

  • Assisted in the creation of advertisements by setting objectives, defining the target audience, and creating assets (images, headlines, and descriptions).

September 2014-June 2021

English Language Culture & Teaching Assistant

Spanish Ministry of Education & FERE CECA (BEDA Program)

  • Instructed English, reading comprehension, and social & natural science to students ages 6-18 and strengthened ties between Spain and North America with cultural programs on entertainment, traditions, and gastronomy.

  • Innovated an eLearning curriculum to sustain academic continuity during the pandemic.

Education

May 2014, Winston-Salem, N.C.

Wake Forest University

Bachelor of Arts in Spanish, Minor in International Studies May 2014. Winston Salem, NC GPA: 3.694 Study Abroad: London, UK & Salamanca, Spain

Summer 2012

Wake Forest University Schools of Business

Five-week intensive training in business disciplines including: Accounting, Finance, Marketing, Management Information Systems, Organizational Theory and Behavior, Production/Operations Management, and Strategic Management.

Interests

Besides writing, I enjoy all the other forms of creative expression: visual art, the theatre, cinema, music, and photography. I exercise whenever I can, and there are few things more pleasant to me than having a good nosh and conversation with friends.

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